The Alchemist from Rory Sutherland

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On new-is-better bias
And its implications for modern marketing and media.
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Rory Sutherland
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HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.
I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.
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Rory Sutherland
3
Asking for a friend.
I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that…
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Rory Sutherland
2
What aggregates > what doesn't
Watch now (10 min) | There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is…
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Rory Sutherland
1
Thursdays' article
Watch now (2 min) | A video preview.
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Rory Sutherland
3
Top tip: voice dictation.
It takes time to master, but it's worth it.
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Rory Sutherland
8
Two Book recommendations
Watch now (11 min) | From Bryan Appleyard and Roger L Martin
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Rory Sutherland
3
“Let Us Hope It is Not True, But If It is, Let Us Pray It Does Not Become Widely Known”
These are the supposed words of the wife of the Bishop of Winchester, spoken in 1860 on first hearing of Darwin’s theory that we are descended from…
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Rory Sutherland
4
The Alchemist from Rory Sutherland
The Alchemist from Rory Sutherland
What I can't fit on Twitter - or am too afraid to put on Twitter.
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The Alchemist from Rory Sutherland

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