The Alchemist from Rory Sutherland
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On new-is-better bias
And its implications for modern marketing and media.
Rory Sutherland
Dec 4, 2022
27
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On new-is-better bias
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June 2022
HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.
I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.
Rory Sutherland
Jun 7, 2022
15
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HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.
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Asking for a friend.
I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that…
Rory Sutherland
Jun 5, 2022
8
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Asking for a friend.
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May 2022
What aggregates > what doesn't
Watch now (10 min) | There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is…
Rory Sutherland
May 26, 2022
19
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What aggregates > what doesn't
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March 2022
Thursdays' article
Watch now (2 min) | A video preview.
Rory Sutherland
Mar 27, 2022
8
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Thursdays' article
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Top tip: voice dictation.
It takes time to master, but it's worth it.
Rory Sutherland
Mar 26, 2022
29
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Top tip: voice dictation.
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Two Book recommendations
Watch now (11 min) | From Bryan Appleyard and Roger L Martin
Rory Sutherland
Mar 26, 2022
9
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Two Book recommendations
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“Let Us Hope It is Not True, But If It is, Let Us Pray It Does Not Become Widely Known”
These are the supposed words of the wife of the Bishop of Winchester, spoken in 1860 on first hearing of Darwin’s theory that we are descended from…
Rory Sutherland
Mar 13, 2022
3
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“Let Us Hope It is Not True, But If It is, Let Us Pray It Does Not Become Widely Known”
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September 2021
Coming soon
This is The Alchemist from Rory Sutherland, a newsletter about What I can't fit on Twitter - or am too afraid to put on Twitter..
Rory Sutherland
Sep 26, 2021
16
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Coming soon
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