And its implications for modern marketing and media.
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June 2022

I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.
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I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that…
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May 2022

What aggregates > what doesn'tWatch now (10 min) | There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is…
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March 2022

Thursdays' articleWatch now (2 min) | A video preview.
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It takes time to master, but it's worth it.
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Two Book recommendationsWatch now (11 min) | From Bryan Appleyard and Roger L Martin
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These are the supposed words of the wife of the Bishop of Winchester, spoken in 1860 on first hearing of Darwin’s theory that we are descended from…
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September 2021

This is The Alchemist from Rory Sutherland, a newsletter about What I can't fit on Twitter - or am too afraid to put on Twitter..