Archive - The Alchemist from Rory Sutherland

My recent podcast appearance with Always Hungry Dan

It's long but people seem to like it.

Apr 8, 2024 •

Rory Sutherland

December 2022

On new-is-better bias

And its implications for modern marketing and media.

Dec 4, 2022 •

Rory Sutherland

June 2022

HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.

I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.

Jun 7, 2022 •

Rory Sutherland

Asking for a friend.

I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that…

Jun 5, 2022 •

Rory Sutherland

May 2022

What aggregates > what doesn't

There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is to disaggregate cost…

May 26, 2022 •

Rory Sutherland

9:57

March 2022

Thursdays' article

A video preview.

Mar 27, 2022 •

Rory Sutherland

1:40

Top tip: voice dictation.

It takes time to master, but it's worth it.

Mar 26, 2022 •

Rory Sutherland

Two Book recommendations

From Bryan Appleyard and Roger L Martin

Mar 26, 2022 •

Rory Sutherland

11:17

“Let Us Hope It is Not True, But If It is, Let Us Pray It Does Not Become Widely Known”

These are the supposed words of the wife of the Bishop of Winchester, spoken in 1860 on first hearing of Darwin’s theory that we are descended from…

Mar 13, 2022 •

Rory Sutherland

September 2021

This is The Alchemist from Rory Sutherland, a newsletter about What I can't fit on Twitter - or am too afraid to put on Twitter..

Sep 26, 2021 •

Rory Sutherland

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