The Alchemist from Rory Sutherland
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My recent podcast appearance with Always Hungry Dan
It's long but people seem to like it.
Apr 8
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Rory Sutherland
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My recent podcast appearance with Always Hungry Dan
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December 2022
On new-is-better bias
And its implications for modern marketing and media.
Dec 4, 2022
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Rory Sutherland
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On new-is-better bias
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June 2022
HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.
I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.
Jun 7, 2022
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Rory Sutherland
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HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary.
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Asking for a friend.
I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that…
Jun 5, 2022
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Rory Sutherland
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Asking for a friend.
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May 2022
What aggregates > what doesn't
There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is to disaggregate cost…
May 26, 2022
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Rory Sutherland
9:57
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What aggregates > what doesn't
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March 2022
Thursdays' article
A video preview.
Mar 27, 2022
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Rory Sutherland
1:40
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Thursdays' article
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Top tip: voice dictation.
It takes time to master, but it's worth it.
Mar 26, 2022
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Rory Sutherland
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Top tip: voice dictation.
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Two Book recommendations
From Bryan Appleyard and Roger L Martin
Mar 26, 2022
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Rory Sutherland
11:17
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Two Book recommendations
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“Let Us Hope It is Not True, But If It is, Let Us Pray It Does Not Become Widely Known”
These are the supposed words of the wife of the Bishop of Winchester, spoken in 1860 on first hearing of Darwin’s theory that we are descended from…
Mar 13, 2022
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Rory Sutherland
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“Let Us Hope It is Not True, But If It is, Let Us Pray It Does Not Become Widely Known”
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September 2021
Coming soon
This is The Alchemist from Rory Sutherland, a newsletter about What I can't fit on Twitter - or am too afraid to put on Twitter..
Sep 26, 2021
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Rory Sutherland
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Coming soon
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