The Alchemist from Rory Sutherland

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What aggregates > what doesn't

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What aggregates > what doesn't

Rory Sutherland
May 26, 2022
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Share this post

What aggregates > what doesn't

rorysutherland.substack.com

Watch now (10 min) | There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is to disaggregate cost before comparing it commensurately with value.

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